Online-Resume:
Personal Details Family Name:
First Name:

 Bartels
Christine
Permanent address: Dachauer Str. 302, 80993 Munich, Germany ->
2005: 4402 Findlay St, 98116 Seattle, WA
E-Mail: tini@adrenalin.to
Birthdate: 05-02-1976
Place of Birth: Munich, Germany
Citizenship: German
Direct Links

 cbartels.jpg
Highlights
  • 5 years of hands-on experience in Online-, Media Marketing
  • Developing New Markets and opening new Target Groups
  • Ability to work on own responsibility and cost-conscious with limited budgets
  • Eager to learn and contribute, very good grasp for technical environments
Work Experience
Company Gourmondo GmbH & Co. KG, Munich
Category: Onlineshop International Food
Department: Marketing/Customer Service
Dates: Sept 2003 - Dec 2004
Reference Letter
Job Description:

Marketing Manager
Marketing planning based on pure Onlinemarketing (Searchengines, Affiliate programs, Partnerships, Banner-, Giftcertificate-, Rabate-Campaigns, Acquisition Marketingpartner (Media & Onlineshops), PR Head of Customer Service, New employee trainings.

Job Challenge:

  • Generating B2C/B2B-Sales for Germany's No. 1 Online ethnic food store: Gourmondo.de, founded by the former Amazon Vice President Europe Philipp Humm in 2002.
  • Successfully expanding to new online customers. Creating awareness through online marketing is very challenging without budget for branding. Strategic media cooperation, PR and a very lean organisation helped the company reach its goal of 300 % sales increase in 1 year (January 2004).

Company Noe Astro, Gruenwald
Category: Content-Provider/Media/TV
Department: Marketing/Business Development
Dates: March 2001 - June 2003
Reference Letter
Job Description:

Marketing Manager, since 01/2003 COO
Strategic planning, TV Production, PR, Investor Relations, HR, Key accounting B2B costumer, cooperations, Acquisition Content-Partners, Management E-Commerce/Mail order business, B2C Online-Shop, Fulfillment, Marketing, Radio/TV-Campaigns, Direct marketing.

Job Challenge:

  • Key accounting for media and TV cooperation, PR, Promotion, Mailings, Online-/ Email-marketing.
  • Personal promoter for Germany's No. 1 Astrologer, Production management for weekly TV-Show.
  • Responsibility for revenue 750k €/year and team (Content, Sales, IT, Administration, Shop, CS).
  • Creation of profit centre accounting and controlling.
  • Turnaround company strategy for profitability (cutting cost by 250 % in 6 months) and preparation for the company's takeover in July 2003.

Company CameloT, Munich
Category: Internet Full-Service Provider
Department: Marketing/Sales
Dates: November 1999 - March 2001
Reference Letter
Job Description:

Marketing Manager
Online Marketing, Webservice Sales B2C/B2B (Internet-Access, Housing, Webdesign), Consulting and promotion for online-shop solutions, Content for several webserver, QA for new Internet programs
Job Challenge:

  • Online Marketing, Communication strategies and content for partner websites.
  • Specification, Project Management and promotion of software (Online Shop, CMS, Music server).
  • Working in a very technical environment using only UNIX-Tools and open sourced Software.

Internship/Training Experience
Company: ServicePlan Werbeagentur KG, Munich
Category: Full-Service Advertising Agency
Department: Consulting, project management
Dates: March 1997 - July 1997
Job Description: Internship: Account Executive Assistant & Consulting
Organization of projects for consumer good, Manage relationships and workflow between, creative teams, production and media buying, Copy strategy and briefings for marketing, POS-Promotion, Retailer, Promotion, Radio-Advertising
Company: hypermedia - Beratungsgesellschaft
für Neue Medien mbH, Munich
Category: New media business consultant, Development & Strategic Planning
Department: Project Management
Dates: Oct. 1995 - Feb. 1996
Job Description: Internship: Project Management
Assist project planning, Draft and copy for Email training software for an insurance company, Draft and copy for sales software for a health insurance company, Desk Research for target markets and market segmentation analysis for new products (Web TV, publishing database)
Company Kunstpark akwarium Information, Munich
Category: Marketing company of Europe's biggest entertainment district
Department: Customer Service
Dates: May 1997 - November 1999
Job Description: Job/ Customer Service, Visitor Information, Ticket Office, Call-Center, Sales Assistant
Company: Mannesmann Mobilfunk D2, Munich
Category: Mobile Phone networking
(market leader in Germany)
Department: Human resources
Dates: May 1999 - July 1999, October 1999
Job Description: Administrative Assistant, Part-Time-Job; Multimedia Projects, Organization of job interviews (scheduling, meeting preparation), Introduction of employee security system, Siport (Siemens product), Support of application database program, Writing staff contracts
Education
Highest graduate degree
(over 10 semester):          		 Diplom-Betriebswirt (FH),
Final Degree: 2,1
Name of degree granting institution: Fachhochschule München
University of applied sciences Munich
Year degree received: July 1999
Business Major: Marketing:
- Market Communications
- Consumer Goods Marketing
- Retail- and Service-Marketing
- Capital Goods- and IT-Marketing
Post Graduate Education: Communication Studies
Grade: B+ (GPA 3.3)
Name of institution:    University Of California Los Angeles
Dates:  Summer Session: July - Aug. 1999
Course:  Managing Communication in Business
Course Description: Discussion and activities are used to explore evolving concerns and practices in American business enterprise. Focus is placed upon cultural conventions and protocols in a variety of business contexts.
Name of institution: MVHS, Munich
Dates: 1999 - 2004
Divers Courses: Negotiations by Harvard-Concept, Presentation techniques, Problem solving fair and professional, Stress management, Coaching, E-Commerce, Business English
Name of institution: American Languages Center, Los Angeles, CA.
Dates: July 1999 - Aug. 1999
Course: Advanced English Program
Toefl Score CBT: 238
Name of institution: LMU Munich, Institut fuer Englische Philologie, Germany.
Dates: May 1999 - July 1999
Course: Business English
Name of institution: YBF - Young Business Factory, Frankfurt, Germany.
Date: 23./24. Feb. 1999
Course: E-Commerce - Who will do the business?
Publication Type: Thesis for university diploma,
recommended in 'New Media Report', issue 4/1999 & IMAFDI
Topic: Food Homeshopping - target groups, success factors and control measurements for online-shops
Description: Researching in German food online market, considering influences from US and other European markets, improving online sales and customer satisfaction.
Computer Experience Advanced user skills: Windows XP, 2000,98,95,98, NT, Apple Macintosh,
Microsoft Office: Word, Excel, Power Point, Outlook, Frontpage, MS IE, Netscape, NPS 4.0, Irfanview, Madgeniuses Pixi, Hybris Jakarta
Basic skills: Graphic- und Picture Publishing, Corel Draw 8.0, HTML, Unix Commandline, VI, mutt, LaTex
Volunteer Work Organization: MTP - Student Association 'Marketing between theory and practice'
Description of service: Knowledge transfer between professionals and students,
case studies & partnerships with established companies (Procter & Gamble, Coca Cola, BCG, etc.)
Activity: Leader of Public Relations Ressort 1997/98;
- Planning promotion, events (Pringles Chips)
- Layout for leaflets, broschures, flyers
- Spokesperson for local press
Organization: Fachschaft BWL, FH Munich
Description of service: Support and information for local students
Activity: Member
- Mentorship for 'freshmen',
- Leadership of organization- team for farewell ceremony for 1996 graduates.
Organization: Sport Scheck Young Travel, Ski & Surf Company, Pony-Park
Description of service: Activity Camps for Youths in Germany and France
Activity: - Sports Instructor for sailing and horse-riding
- Leading Youth groups
Professional References Reference name: Peter Baensch
Position:   Human Resource Director
Institution name: Mannesmann Mobilfunk
E-mail address:  peter.baensch@d2privat.de
Reference name: Philipp Humm (former Amazon VP Europe)
Position: CEO & Founder
Institution name: Gourmondo GmbH & Co. KG
E-mail address: phumm@gourmondo.de
Reference name: Sylvius Bardt
Position: CEO (Acquisition of Noe Astro)
Institution name: Questico AG
E-mail address: sylvius.bardt@questico.de
Hobbies Sneak Previews, Movies, Sailing, Snowboarding, Music, Fun for Adrenalin-WG, Internet-Chat (ICQ, Messenger, Skype), Sims, Networking with OpenBC, more personality on my private homepage.
German Version

[cb 11-02-04]